Purposefully Pretty Inc.

Welcome to PurposefullyPretty Inc. Outreaching, Teaching and Inspiring Young Women like You!


“PurposefullyPretty Inc. is a non-for-profit organization seeking to outreach, teach and inspire young women from all walks of life to identify and pursue their purposes.In establishing this organization we seek to shift the focus of young women from the negativity that presents itself in our society, to fulfilling their destinies.[…]

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Girl Taking Action

A Girl Taking Action(G.T.A) is a young women that has identified and is taking the necessary steps toward her purpose. She does not have it all together; she deals with doubt, insecurities and obstacles just like anyone else does. However, a GTA has made up in her mind that no[…]

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PurposefullyPretty In Medicine

P.P.I.M is a pre-professional program purposed to equip young women that have been underrepresented, but have a passion for medicine with what they need to become the medical professionals that they dream to be. As apart of this program young women will have a variety of opportunities to learn the[…]

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For the month of November, our Executive Director, Kameeka has joined the #MyGivingStory campaign to enter in a chance to win funds to help with PurposefullyPretty's mission to outreach, teach, and inspire our young women in the community. To help our chances of winning all you have to do is click on the link below and VOTE for her story about PurposefullyPretty.

Simple right?

Thank you in advance for voting on her story!

**Giving Tuesday is November 28th***



I am Noëlle Jen-ai Santos: lover of books, business, and the Bronx. I'm 30, Puerto Rican, stolen African, and I fit most stereotypes about Capricorns.

I currently work full-time as an HR Director for an IT firm; by night I'm a rebel bookseller working towards opening the only bookstore (and wine bar) in my borough, the Bronx, The Lit. Bar and the organizer of a 500+ member book club for women called Readers & Shakers. [I felt this need once Barnes and Nobles closed its doors in 2016 leaving the Bronx with no bookstore whatsoever! My favorite pastime is to read ( a have a glass of wine) and I am not alone in that so that is my reason behind creating a bookstore with a wine bar.]

[I am PurposefullyPretty because I felt a need in my community and I found my purpose in fulfilling this need by bringing The Lit Bar to the South Bronx.] I'm most proud of my personal goals being grounded in creating real opportunities for others willing to put in the work. [I am grateful to my community in helping me succeed with this endeavor!] I wouldn't be where I am today without incredible mentors, so I'm always looking for ways to play it forward in the form of sharing my experiences and resources.

"Its Lit like Literature!'



For our 5 year anniversary, PurposefullyPretty wants to explore the standards of beauty with our young women! We have spent an amazing 4 years helping the young women in our community identify and pursue their purpose with workshops, mentorships, career fairs, and more. Now we want to remind young women of the beauty that lines within as well as without.

The "Pretty" in PurposefullyPretty event is geared towards helping young women define what being "pretty" means to them. We will explore the standards of beauty, the natural self, body image, and proper attire, through various workshops for the day.

We also have an #IAMPretty challenge going on as well. We want as many individuals as possible to let us know what makes up their "pretty"!

Join our #IAMPretty Challenge!!
Tag, Share and #repost to someone you know is #PurposefullyPretty and tell us how Pretty you are!



Diamond Craig

Founder & President of PurposefullyPretty Inc. & P.P.I.M

Justine Billups, MPA

Vice President, Board Member Administrator,MPA

Tiyanna Washington, L-MSW

Board Member. Outreach Coordinator, LMSW

Kameeka Burke

Executive Director

Krystal Miller, L-MSW

Board Member, LMSW- Lead Mentor I

Verona Young, M.D.

Senior Member

Oceana Porter

Senior Member

Sasha Joseph

Senior Member