Purposefully Pretty Inc.

Amirah Jones

Hey everyone! My name is Amirah Jones. I’m twenty-two years young. I was born and raised in Philadelphia, Pa. I also lived in South Jersey for a few years. If anyone would have told me that I would have accomplished as much by this age, I probably would not have believed them. I’m truly blessed. My whole life my family has been my number one support system. They’ve always believed in me, my dreams, and encouraged me to never give up.

When I was in high school, I knew for sure I wanted to move to New York and become a fashion designer. I took a design class and realized it was not for me, at all. The business aspect of fashion is what interest me more than anything, so that’s what I decided I would get involved in. Four years later, in May of 2015, I graduated from Philadelphia University with a Bachelor of Science degree in Fashion Merchandising and Management. College is not for everyone but I’m beyond happy I made the choice to go. It was definitely a life changing experience. I would not be the woman I am today if I had not gone to college. I worked full-time and did extracurricular activities all four years. There were countless nights I didn’t go to sleep and where coffee or Redbull were my best friends but it was all worth it in the end. During my college career, I was able to study overseas in China, work at New York Fashion Week, meet a bunch of amazing people, and learn beneficial information that I can apply to the fashion industry.

I’m currently in the process of applying to graduate schools to pursue my Masters of Business Administration (MBA) in Marketing. I just love school! I believe being a well-rounded individual and knowing all aspects of fashion is essential to being successful in the industry. In the near future, I plan on starting and running my own fashion label. My brand will consist of women’s apparel, with merchandise giving off an “edgy chic” look. To me, the clothing in my closet gives off that vibe and that’s what I want to bring to the world. My brand will be catered to women aging between 21 to 35 years old, with good quality and an affordable price point. Women like myself, who are taller than the “average” height, will be taken care of as well. I will make sure I provide petite, average, and tall lengths in pants and jeans, since a lot of brands fail to do so.

Two months after I graduated I decided to make my dreams come true and move to New York. This had been a dream of mine my whole life, so why not make that dream come true? I saved up a lot of money in a little bit of time. My best friend already had an apartment in New York with an extra bedroom, waiting for someone to move in, so it was pretty much meant to be. I’m a city girl, so I love the hustle and bustle. If I can make it here, I can make it anywhere! I knew I’d miss my family and friends but New York is the fashion capital; somewhere I needed to be to pursue my career in fashion and do what was best for me and my future.

I started my own blog called Lookinthemirah. “Be Fashion. Be Creative. Be Free.” is my motto! When it comes to fashion, do whatever makes you happy, look good, and feel even better. Don’t stick the norms; just do you. My blog consists of fashion, beauty, music, poetry, and a host of other topics that I enjoy writing about and I hope people enjoy reading. Ever since I can remember, I have had a serious shopping problem. I just love having options to choose from when I’m getting dressed. I also always enjoyed helping my friends put together outfits for different occasions, which inspired me to start my blog where I put up various looks that I come up with. The posts include where you can find each piece of merchandise, something similar to what’s in my look, and what type of occasions you could possibly wear it to. By being consistent, networking, and getting my name out there, I’m working on growing my brand for the world to know and love.

Something I’ve overcame is comparisons. For a while, I was not happy about where I was in life. I had false hopes that I would get the job of my dreams right after graduation, which did not quite happen yet. I was discouraged. I felt like I was not doing enough to change my situation. I would see many people doing great things and I wondered what I was doing wrong. I have had people tell me how proud they were of me but I wasn’t proud of myself. One day, I finally stopped and realized how far I’ve come, the amazing things I’ve accomplished, and how I still have so much in front of me! There’s no need for me to compare myself to anyone. Everyone grows at different paces. I’ve been placed on this Earth for a very special purpose. Pressure makes diamonds so anything I’ve been through was just to make me stronger and keep me pushing to change the world in a positive way.

What makes me PurposefullyPretty is that I always hold my head high, no matter the situation. That’s one thing my Mom-Mom has always told me that I will hold on to forever. Everything happens for a reason so I learn and grow from each experience. When you really want something, it will not come easy. God has never given me anything I can’t handle so I know with my faithfulness, ambition, and perseverance, I’ll be nothing less than successful. I have a big heart and a beautiful soul so I hope to be an inspiration to show young girls and women all around the world that ANYTHING they want out of life, they can go get it!

PhotoCredit: Instagram